Google Webmaster Tools an Overview

GOOGLE WEBMASTER TOOLS

Google Webmaster Tools (GWT) provides keyword data about the websites you have added to your Google Search Console account.  This data tells you exactly how Google users are finding and engaging with your website in organic Google searches.  Google Webmaster Tools is a powerful tool for seo.  But, if you make a mistake or put this power in the wrong hands,  it can mean trouble for your search engine optimization.

Google Webmaster Tools (WMT),  which is another free tool from Google,  but allows performance monitoring of a website from the technical side,  as opposed to the marketing side.  Webmaster Tools will tell you important information like:

·         How often does Google crawl the website?

·         How many of our pages are indexed?  How many are not?

·         Are there any technical issues with the site?  (On-page SEO issues,  broken links, etc.)

·         Are there any issues with Google crawling the site?

·         What search queries are generating traffic and what is the average position?

·         Who links to the site?  How are they linking?

·         Has the site been penalized,  or is there another reason the site just “disappeared” from Google?

Google Webmaster Tools to learn what information.  Google has about your website as well as, provide Google with a few instructions, about how to index your pages. The first step is to go to google.com / webmasters / tools and sign into your account.  This will require a Google account,  and if you don't already have one,  you can head over to google.com / accounts to create one. Once you're logged in,  you'll see a list of the websites that you're able to manage.

Setting up Webmaster Tools is easy and Google provides you with at least a few different ways to verify that you own the website and want to start to gather data on it. These verification methods include uploading a file to your website,  putting a small piece of code in the html template,  verifying through Google Analytics,  or through the domain registrar.

Once an account has been created and verified,  the next step is to upload a sitemap to WMT with all pertinent website pages.  This provides some initial information about the website’s pages to Google,  their importance and how often the webpages are updated. This should be done immediately  (as soon as it launches)  and updated regularly as the website changes.

The  “Fetch as Google”  feature is pretty cool and will help jump start a crawl in many cases too.  Whenever we launch a new website at TM, or an important section of a website,  we use this feature to start the crawling and indexing  process.  Of course,  Google is smart enough to figure all of this out on their own, but a little help never hurt.

Webmaster Tools also provides the ability to notify Google of many website changes, including a change of address (if a website has been moved to another domain),  the correction of issues and many more.

SARATH MM